In the summer of 2017, Willoughby and Schofield were absent for the summer holidays, therefore Holmes, Langsford, Clark-Neal, Hammond and Geri Horner alternated.In July 2017 at the start of the Summer series, new titles were made to suit Langsford and Holmes presenting the show.
On the Early May Bank Holiday, This Morning didn't air and was replaced by a film.
Four regional ITV companies made pilot shows to bid for the national contract: The first episode of This Morning aired at 10.40 am on 3 October 1988 and finished at 12.10 pm, live from the Granada studio inside the Albert Dock in Liverpool.
An industry insider believed the idea would not work and would be pulled by Christmas 1988, but despite This Morning being launched with no publicity its ratings quickly rose to a daily average of two million viewers.
The show was originally presented by Richard Madeley and Judy Finnigan for more than a decade after its launch, This Morning is currently hosted/presented by Phillip Schofield and Holly Willoughby from Monday to Thursday, with the regalars Friday hosts' Ruth Langsford and Eamonn Holmes hosting it every friday,and has aired on ITV since 3rd October 1988, making it one of the longest running daytime programmes on British television.
Numerous celebrities have made guest appearance on the show over the years.